Challenges of the Recruitment Process

Continuing Education marketers know that traditional advertising campaigns only scratch the surface of student recruiting. Solid strategy, slick design elements, and strong execution are a great start; but what about all of the complex processes and volumes of information you need to manage, such as:

Outreach Activities

• Conduct marketing/advertising
• Receive leads (phone, web, BRC)
• Rapidly respond to leads
• Send a fulfillment kit
• Invite prospects to events (info sessions, open houses)
• Make corporate contacts

Internal Activities

• Enter leads into database
• Share leads effectively
• Leverage and track leads
• Generate reports
• Analyze and measure marketing effectiveness

Follow-up Activities

• Target individuals or groups with personalized messages
• Repeat invitations to new events
• Hit leads again with new collateral (catalogs, flyers, direct mailers)
• Periodically cross-market programs

AccQuire handles these activities with functionality that matches the CE Marketing Process.

View a tip sheet with marketing ideas you can use at your insitution (40K).