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Marketing Process
Capture Functionality
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System Requirements
Recruitment Challenges


Challenges of the Recruitment Process

Continuing Education marketers know that traditional advertising campaigns only scratch the surface of student recruiting. Solid strategy, slick design elements, and strong execution are a great start; but what about all of the complex processes and volumes of information you need to manage, such as:

Outreach Activities

  • Conduct marketing/advertising
  • Receive leads (phone, web, BRC)
  • Rapidly respond to leads
  • Send a fulfillment kit
  • Invite prospects to events (info sessions, open houses)
  • Make corporate contacts

Internal Activities

  • Enter leads into database
  • Share leads effectively
  • Leverage and track leads
  • Generate reports
  • Analyze and measure marketing effectiveness

Follow-up Activities

  • Target individuals or groups with personalized messages
  • Repeat invitations to new events
  • Hit leads again with new collateral (catalogs, flyers, direct mailers)
  • Periodically cross-market programs

AccQuire handles these activities with functionality that matches the CE Marketing Process.

pdf View a tip sheet with marketing ideas you can use at your insitution (40K).



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