About Teeboom LLC
At Teeboom LLC, we understand that continuing education—even
with its novel mission—is a business. CE units need to sell,
prompt, and convince prospective students to buy. They need to advertise
and promote their product benefits just as other companies do for
consumer products. As such, the CE division's responsibility goes
beyond developing suitable curriculum to promoting a customer-focused
business that locates its potential customers through commercial
marketing and sales.
Teeboom LLC was founded in fall 2002 on the premise
that CE marketing practices can be handled smoothly and cost effectively
using the right data management system. We’ve designed and
packaged this system and present it to you as AccQuire.
AccQuire was the vision of a seasoned CE professional
who is familiar with the limited budgets of the CE industry, the
hardships that CE staff must overcome, and the strategies that work
best for outreach and internal and follow-up activities. AccQuire
encapsulates dependable, tested marketing methods that will help
CE marketing units fill more seats, decrease costs, and increase
President & Founder
Teeboom LLC president and founder Troy Teeboom was the Director
of Marketing for The George Washington University and Assistant
Vice President of GWSolutions, a George Washington University Enterprise.
Troy managed a $2 million marketing budget for over 50 continuing
education programs, generating revenues of over $25 million annually.
From 1994 to 2002, he earned more than 20 marketing awards from
the University Continuing Education Association (UCEA), including
“Best of Show”.
Troy’s most notable contribution to GW’s
success was the infrastructure he designed and implemented to facilitate
the entire recruitment process. This infrastructure included arming
the division with a talented marketing staff and building a database
system that supported the department, personnel, and business process
at-large. The system simplified and automated many ongoing tasks
while it empowered the staff to make better decisions. That system
was the basis for AccQuire—and today at GW it has grown to
over 125,000 prospective student leads and is considered its best
asset for ongoing marketing.
Prior to joining GW, Troy worked in the fields of
project management, database development, and LAN administration.
Troy earned a B.S. in Marketing with a minor in Computer Science
from the University of Massachusetts and an M.S. in Business Technologies
from The George Washington University.
Senior Business Strategist
As strategy advisor for Teeboom LLC, Jennifer Yang has both public
and private sector experience in marketing, project management,
facilitation, program development, and budgeting. Jennifer’s
experience includes management consulting and university administration.
She understands the unique environment of higher education and specifically
continuing education. In addition to management consulting, Jennifer
is currently a business management professor.
Jennifer earned a B.S. in Economics with concentrations
in Marketing and Multinational Management from the Wharton School,
University of Pennsylvania and a Master of Public Administration
(MPA) from Virginia Tech.
AccQuire’s primary programmer/developer and information systems consultant, Christopher
Pisano brings many years of software and database development experience to the company. His background
includes working with technology firms, non-profit organizations, government entities and educational institutions.
Christopher has great experience in designing and building database applications. His focus on
databases and database methodologies along with user experience has aided him in the many successful projects
he has been a part of. Christopher has been involved in multiple projects that focus on customer relationships
and customer-focused business strategies using technological solutions.
Christopher earned a B.S. in Mathematics with a minor in
Computer Science from John Carroll University.